Email marketing is one of the oldest forms of online marketing that’s still being used by many marketers today. This marketing strategy is still popular due to its effectiveness in helping companies build their brands, promote their products, and get new leads. However, getting started with this marketing strategy is often quite challenging. The most difficult part of email marketing is to come up with targeted email lists, which can take months or even years to build. That’s why many businesses choose to purchase email lists so they can get started with email marketing right away.
When you purchase email lists, there are at least two important things that you should be aware of; the age of the listings and also the source of the email lists.
Age of the email lists
You can simply ask the provider about how long have they obtained the email lists. Of course they can just give you false information, but that’s also why it’s important for you to find a reputable provider that you can trust. The age of the listings is very important because chance is you will find many email addresses that are no longer active in an old listing. It will result to a lot of undelivered messages.
Source of the email lists
This is also important so you know for sure that the email lists you’re about to purchase don’t contain a lot of spam addresses. By knowing the method used by the provider to obtain email lists, you will also know whether the lists are relevant to your business or not.
There’s nothing wrong to purchase email lists in order to jump-start your email marketing campaign as long as you can choose the right provider and understand how a good email list really looks like. You can use MailChimp to send your emails. We strongly recommend to use for your opt-in email addresses and don’t use it with purchased email addresses to avoid your account getting banned. You can use your own email server for sending your campaign to purchased email addresses.